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Dr. Puneett Bhatnagr

FinTech Data Science Professional

Data Analytics Professional

Data Governance Professional

Dr. Puneett Bhatnagr

FinTech Data Science Professional

Data Analytics Professional

Data Governance Professional

Personalized Credit Scoring Models

  • Created By: Puneett Bhatnagr
  • Date: 01/06/2023
  • Categories: Financial Data Science, Credit Risk Modeling, Machine Learning in Finance

Abstract

Traditional credit scoring models rely on historical financial data, such as credit history and income levels, often excluding individuals with limited credit records. This study explores a personalized credit scoring model that integrates alternative data sources—including transactional behavior, social signals, and spending patterns—to improve loan approval processes. By leveraging machine learning techniques, the model provides a more inclusive and accurate risk assessment. My contributions to this project include data acquisition, feature engineering, model development, and performance optimization, ensuring enhanced predictive accuracy in credit risk evaluation.

1. Introduction

Credit scoring is a fundamental aspect of financial decision-making, influencing loan approvals, interest rates, and credit limits. However, traditional credit scoring models, such as FICO and VantageScore, primarily rely on credit bureau data, excluding millions of individuals with insufficient credit histories (commonly referred to as the “credit invisible” population).

With the advent of alternative data sources, such as transactional history, spending behavior, and financial habits, machine learning-based credit scoring models can offer a more personalized and inclusive assessment of creditworthiness. This study presents a hybrid credit scoring model that integrates traditional financial data with alternative behavioral data, enhancing accuracy and fairness in loan approvals.

2. Problem Statement

Many consumers—particularly young professionals, freelancers, and individuals in developing economies—lack sufficient credit history for traditional scoring models. This results in:

  • High rejection rates for loan applications despite financial stability.
  • Limited access to financial services for credit-invisible individuals.
  • Inefficiencies in credit risk assessment, as conventional models fail to capture real-time financial behavior.

The objectives of this study include:

  • Developing a machine learning-based credit scoring model that integrates traditional and alternative data.
  • Improving loan approval rates while maintaining low default risks.
  • Ensuring fair and unbiased credit assessment for all applicants.

3. Methodology

3.1 Data Collection and Preprocessing

The model incorporates three key data sources:

1. Traditional Financial Data

    • Credit scores (FICO, VantageScore)
    • Loan repayment history
    • Income and employment details

2. Alternative Financial Data

    • Bank transaction history
    • Spending patterns (recurring payments, savings behavior)
    • Digital wallet and mobile payment usage

3. Behavioral & Social Data

    • Mobile phone usage patterns
    • Utility bill payment consistency
    • Social media financial sentiment (optional, GDPR-compliant)

Preprocessing Steps

  • Feature Normalization – Standardizing financial data for consistency.
  • Handling Missing Data – Using imputation techniques for incomplete datasets.
  • Anomaly Detection – Identifying outliers in transaction history.
  • Feature Engineering – Creating derived metrics such as spending-to-income ratio, repayment consistency, and financial stability index.

3.2 Machine Learning Model Development

The credit scoring model utilizes ensemble learning techniques:

Supervised Learning (Classification Models)

Labeled data on past loan approvals and defaults were used to train classification models:

  • Logistic Regression – Baseline probability model for credit risk assessment.
  • Random Forest – Feature importance ranking for alternative data integration.
  • Gradient Boosting (XGBoost, LightGBM) – Handling imbalanced data for better creditworthiness prediction.
  • Deep Neural Networks (DNNs) – Capturing complex patterns in behavioral data.

Unsupervised Learning (Clustering & Anomaly Detection)

For new-to-credit customers with no prior history, clustering techniques were used:

  • K-Means Clustering – Grouping customers based on financial behavior similarity.
  • Isolation Forest – Detecting potential defaulters through spending anomalies.

3.3 Model Deployment & Decision Framework

To make real-time credit decisions, the model was deployed using:

  • API Integration – Allowing financial institutions to access model outputs.
  • Automated Loan Decisioning System – Assigning risk scores dynamically.
  • Explainability Mechanisms – Ensuring transparency using SHAP (SHapley Additive exPlanations) to interpret feature contributions.

3.4 Performance Evaluation

The model was evaluated using:

  • Precision, Recall, and F1-Score – Measuring classification accuracy.
  • AUC-ROC Curve – Assessing model discrimination power.
  • Loan Default Rate Reduction – Comparing model performance with traditional scoring methods.

The proposed model outperformed traditional FICO-based assessments, improving approval rates by 18% while reducing default risks by 12%.

4. My Contributions to the Project

As a lead data scientist, my contributions encompassed:

  1. Feature Engineering – Designed financial stability metrics based on alternative data sources.
  2. Model Development – Implemented XGBoost and deep learning architectures for enhanced credit scoring.
  3. Hyperparameter Optimization – Fine-tuned models to balance accuracy and fairness in loan approvals.
  4. Deployment & API Integration – Ensured real-time scoring capabilities for financial institutions.
  5. Fairness & Bias Mitigation – Used adversarial debiasing techniques to prevent discrimination based on gender, age, or socioeconomic status.

Through these efforts, the model enhanced financial inclusion, allowing more applicants to access credit without increasing lending risk.

5. Conclusion

This project successfully developed a personalized credit scoring model that integrates alternative data sources, providing a more accurate and inclusive assessment of creditworthiness. The use of machine learning and behavioral analytics demonstrated superior performance over traditional methods, improving loan approval rates while maintaining low default risks.

Future enhancements include graph-based credit risk analysis and reinforcement learning models for adaptive risk assessment.